In the fight for innovation we are constantly coming up with new and innovative ways to push the boundaries of productivity and creativity. The likes of Nike and Microsoft are taking up techniques such as Gamification to motivate and engage employees.
What is Gamification?
Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs game design elements which are used in so called non-game contexts in attempts to improve user engagement and organizational productivity. Gamification can be used in a business, educational, health and inspirational sectors!
With the workplace being a tough place to stay motivated and keep colleagues engaged, gamification is being employed as a tactic to enhance motivation and engagement.
Many brands have successfully implemented gaming platforms to increase productivity and to motivate employees to create healthy competition. Brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day. It sparks some creativity and get competitive gears turning for ways to put the fun back in business.
The Psychology behind it all?
Gamification can help satisfy fundamental needs. The psychologists Richard M. Ryan and Edward Deci have discovered that as human beings, we have 3 primary universal needs: autonomy, competence, and relatedness. These needs are at the core of our intrinsic motivation, the motivation that drives us to seek novelty and challenges, to develop our skills, to explore and to learn. Games tap into several of our key components which then loop into our reward system.
Finally, a word from you…
Have you had experience within your company using Gamification? Has it been a success? We would love to hear from you